![]() ![]() A pack of Parle-G biscuits is priced at Rs 5. Parle Products makes their biscuits in 130 factories across the country out of which 120 are contract manufacturing units. The brand clocked its best sales as people stocked up their household cabinets amid the lockdown. They were bought in bulk by non-profit groups and people distributing food packages among migrants walking to their villages. Parle-G biscuits, which were lost in the crowd of brands, abruptly turned popular during the first Covid-19 lockdown. It has saved many hungry souls, has been a loyal companion to chai for decades, a nutritional substitute, or just something to munch after a long day. The ad harps on nostalgia and highlights how Parle, founded in 1929, has been able to reinvent itself over the years while keeping its legacy intact. The Economic Times.Hyderabad: Parle-G, the 80-year-old biscuit brand with striped yellow packaging featuring the iconic Parle girl, has released a video ahead of Republic Day giving a small glimpse into their long journey with the nation, and a bond that grew stronger over the years. "Parle-G: The journey of a biscuit for masses".^ "Parle-G: The journey of a biscuit for masses".^ a b 10 Unknown Facts About Parle-G, The Largest Selling Biscuit Brand In The World Archived at the Wayback Machine by Postoast."Parle-G, coronavirus and the millions who ate that biscuit as they went home". Archived from the original on May 2, 2015. ^ Will Parle-G be relevant to the next generation? Archived at the Wayback Machine by Preethi Chamikutty.^ "Parle G is the largest selling biscuit brand in the world !".^ 72-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brand Archived at the Wayback Machine.Unsettling partition: literature, gender, memory. ^ "Made in India: Biscuit manufacturer".Archived from the original on 14 July 2012. ^ "Parle-G world's No 1 selling biscuit: Nielsen".The Indian superhero Shaktimaan also endorsed the brand in the 1990s. The first TV commercial for Parle-G was made in 1982. By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. ![]() A more common 65-gram "snack pack" is sold for as low as ₹3 (15 cents) at Indian grocers, and 40 cents at major retailers. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. The low price is another important factor in Parle-G's popularity. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. Īs of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. Key factor to the success is that India is the world’s leading market for biscuits, moving past some of the biggest markets in the world – the US, Mexico, China, Italy and Spain. In fact, Parle G has topped other leading brands such as Kraft Foods’s Oreo, Mexico’s Gamesa and Walmart’s private labels. In 2011, Nielsen, a market research company, published a report stating that Parle-G has consolidated its position as the world’s largest selling biscuit brand. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank. The modern packaging retains its traditional design. Parle-G has recently become available in plastic wrapping. (an illustration by Everest creative Maganlal Daiya back in the 1960s). For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. Parle Products began manufacturing biscuits in 1939. Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. Parle-G is a brand of biscuits manufactured by Parle Products in India. The Tasty Healthy Food: World's Largest Selling Biscuit ![]()
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